USAID Zambia Accessible Markets for Health (ZAM-Health) Activity

USAID/Zambia intends to award a five-year, $38 million cooperative agreement to improve health outcomes for Zambians by increasing the use of high-quality health products and services among priority audiences. The USAID Zambia Accessible Markets for Health (ZAM-Health) Activity will accomplish this by sustainably expanding the availability and accessibility of high-quality health products and services in the private sector, improving health knowledge, and increasing the adoption of healthy and health-seeking behaviors. Within the framework of a total market approach (TMA), the program will employ private sector approaches such as marketing, social franchising, and partnerships with commercial and for-profit entities to achieve these outcomes.